Print Communications
Oxfam
Online Shop
Promotion Campaign
The Work
Development of a visual identity for Oxfam’s Online Shop and delivery of promotional print materials. The work involved conceptual ideation, art direction for photography, design, and artworking.
Our Approach
We created a bold, vibrant visual identity, blending fresh colours with a contemporary feel to challenge perceptions of second-hand shopping. The combination of photography, design, and copy invited audiences to explore and discover unique finds.
Credits
Design and Photography Art Direction:
Megan Shields
Copy: Vicky McGarvey
Creative sign off & Support: Janine Roberts
and Alya Al-Khatib
Oxfam
Pride in Shops
The work
To develop a range of print communications for celebrating Pride in Oxfam’s 600+ UK shops, including a design for the new Pride range in the Sourced by Oxfam collection.
Our Approach
The designs were driven by the Pride flag, leveraging the flag colours, and using empowering and inclusive design and language. The “New Pride Range” Sourced by Oxfam promotional materials carefully combined the Pride look & feel with the existing Sourced by Oxfam identity.
Credits
Creative Direction: Janine Roberts
Retail Lead: Kevin Spencer
Design: Megan Shields
Copy: Alya Al-Khatib, Al Kinley
Artworking: Alan Turnbull
Pride range products: Half Moon Bay,
Sourced by Oxfam
Oxfam
International Women’s Day
Our approach
Utilising inspiring stories of activism with uplifting and engaging portrait photography, we aimed at fostering an immediate connection between the people photographed and the audience, to foster a sense of the global Oxfam community - inviting staff to join the International celebration.
The work
Create a series of internal communications posters, utlising Oxfam’s exisiting IWD branding to engage staff in events and activities for International Women’s Day.
Credits
Creative Direction: Janine Roberts
Design: Megan Shields
Copy: Alya Al-Khatib
International Women’s Day Oxfam logo & concept:
Oxfam
Mental Health posters
The work
Info coming soon…
Our approach
Info coming soon…
