Print Communications
Oxfam
Online Shop
Promotion Campaign
The Work
Development of a visual identity for Oxfam’s Online Shop and delivery of promotional print materials. The work involved conceptual ideation, art direction for photography, design, and artworking.
Our Approach
We created a bold, vibrant visual identity, blending fresh colours with a contemporary feel to challenge perceptions of second-hand shopping. The combination of photography, design, and copy invited audiences to explore and discover unique finds.
Credits
Design and Photography Art Direction:
Megan Shields
Copy: Vicky McGarvey
Creative sign off & Support: Janine Roberts
and Alya Al-Khatib
Oxfam
Pride in Shops
The work
To develop a range of print communications for celebrating Pride in Oxfam’s 600+ UK shops, including a design for the new Pride range in the Sourced by Oxfam collection.
Our Approach
The designs were driven by the Pride flag, leveraging the flag colours, and using empowering and inclusive design and language. The “New Pride Range” Sourced by Oxfam promotional materials carefully combined the Pride look & feel with the existing Sourced by Oxfam identity.
Credits
Creative Direction: Janine Roberts
Retail Lead: Kevin Spencer
Design: Megan Shields
Copy: Alya Al-Khatib, Al Kinley
Artworking: Alan Turnbull
Pride range products: Half Moon Bay,
Sourced by Oxfam
Oxfam
News Magazine
The work
Establish and develop of a look and feel of a bi-monthly, impact-focused newsletter. I worked closely with the creative director to refine the visual style and curate content, while also leading the editorial design and artwork for the first three issues.
Our approach
We created a newsletter that is warm, positive and puts people and Oxfam partner’s at the fore. Utilizing a clean layout and brand clarity, with a variation of stories and features, prioritizing first-person voices, with a feminist decolonized approach to content curation.
Credits
Creative direction: Janine Roberts
Design lead: Megan Shields
Copy lead: Alya Al-Khatib
Oxfam
International Women’s Day
Our approach
Utilising inspiring stories of activism with uplifting and engaging portrait photography, we aimed at fostering an immediate connection between the people photographed and the audience, to foster a sense of the global Oxfam community - inviting staff to join the International celebration.
The work
Create a series of internal communications posters, utlising Oxfam’s exisiting IWD branding to engage staff in events and activities for International Women’s Day.
Credits
Creative Direction: Janine Roberts
Design: Megan Shields
Copy: Alya Al-Khatib
International Women’s Day Oxfam logo & concept:
Inclusive Futures & Sightsavers
Including Women and Girls with Disabilities Report
The work
Production of an informative, accessible and clearly formatted report, maintaining highest accessibility standards, and ensuring strong Inclusive Futures branding. Work included layout design, infographic design, content curation and artworking.
Credits
Creative direction: Andrew Balchin, Sightsavers UK
Comms Lead: Holly Towner, Sightsavers UK
Design: Megan Shields
Copy: Abhilasha Sharma and Lisa Morris, Inclusive Futures