Direct Mail
Oxfam
Christmas Appeal
The work
I partnered with a copywriter to create Oxfam’s Christmas 2020 direct mail pack, focusing on Climate, Conflict, and Covid-19. My role encompassed concept development, research and production, content curation, as well as the final design, and artwork for print.
Our approach
We navigated the challenging juxtaposition of Christmas joy and hard-hitting content by centering the pack around a theme of peace. Designed to feel personal and Christmassy, the pack featured a simple, greeting-card-style envelope, a handwritten and hand-designed Christmas card. The chosen stories struck a balance between need, community action, and hope.
Credits
Design lead: Megan Shields
Copy lead: Alya Al-Khatib
Creative Support and Sign-off: Janine Roberts
Islamic Relief
Pre-Ramadan
Our approach
The pack was designed to be visually immersive and uplifting, using warm imagery, bright colors, and starry elements to evoke spirituality and generosity in the lead-up to Ramadan. Eye contact in the outer imagery fosters an immediate connection, encouraging recipients to open the pack. The focus story imagery highlights Maudha’s strength, hope, and community work, while the close-up, side-facing portraits in the supporting testimonials feel natural and authentic. Islamic Relief’s signature blue dominates the palette, complemented by yellow highlights to draw the eye and inspire joy and optimism.
The work
Leveraging Islamic Relief’s Ramadan branding, I designed a visually engaging and cohesive direct mail pack. This included an outer envelope, a double-sided letter, a dua book engagement piece, and a donation form featuring an online shop promotion on the reverse.
Credits
Ramadan creative concept: We are Tudor
Design and Artworking: Megan Shields
Copy: Sara Amin
Campaign support and sign-off:
Fatima Khonat, Shilpi Begum, Shazia Arshad, Abdul Basit Ali, Ayesha Malik